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[M]otherboard birth was launched with the goal to improve maternity care and reduce disparity through education, collaboration, and communication between parents and their care teams. The United States ranks dead last in the developed world in terms of maternal mortality. [M]otherboard’s content contains succinct, evidence-based information surrounding common choices and procedures during the childbirth experience.

Parents tend to be woefully unprepared for birth because it is hard to find easy-to-read, evidence-based, non-judgmental education that lays out birth options in a non-biased way. Furthermore, how parents communicate their preferences (birth plans) are poorly received by care teams because they are deemed too rigid, too demanding, and unrealistic. Parents often feel frustrated and unheard.